Practical Introduction to Market Basket Analysis - Asociation Rules

Introduction Ever wondered why items are displayed in a particular way in retail/online stores. Why certain items are suggested to you based on what you have added to the cart? Blame it on market basket analysis or association rule mining. Resources Below are the links to all the resources related to this post: Slides Code & Data RStudio Cloud What? Market basket analysis uses association rule mining under the hood to identify products frequently bought together.