RFM Analysis in R

We are pleased to announce the rfm package, a set of tools for recency, frequency and monetary value analysis, designed keeping in mind beginner/intermediate R users. It can handle: transaction level data customer level data Installation # Install release version from CRAN install.packages("rfm") # Install development version from GitHub # install.packages("devtools") devtools::install_github("rsquaredacademy/rfm") Shiny App rfm includes a shiny app which can be launched using